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Nar summarized its achievements in the communications market in 2021. Celebrating the 15th year of its operation, the mobile operator now has a 23% share in the local telco market with a base of 2.2 million active subscribers.
According to an independent survey on customer satisfaction, Nar has been the top-scoring mobile operator in the Net Promoter Score for 3 years in a row. In 2021, 93% of visitors expressed satisfaction with the service provided at Nar service centers. The call center and digital channels were able to respond to queries in seconds. In addition, the number of users of the “Nar+” application, which ensures transparency of mobile expenses and simplifies various service operations, increased by 80% in 2021.
"Full" and "Cavannar" tariffs, designed to meet the needs of customers, are among the most used products of Nar. In 2021, the number of “Full” subscribers increased by 20%, while the number of “Cavannar” subscribers rose by 50%.
In order to make its customers feel more comfortable and maintain the quality of service provided, Nar is actively redesigning its stores with a new concept. To this day, 3 service centers and 41 stores were completely renovated and launched to serve their visitors.
Nar’s 4G network, which covers 94% of the country's population, is currently used by 1.4 million subscribers, which is one of the highest rates in the country. Nar continues to rapidly build network infrastructure in the liberated territories. Currently, Nar services are available in Aghdam, Fizuli, Gubadli, Jabrayil, Khojavend (Hadrut), Shusha, Tartar and Zangilan districts. At present, Nar provides high-quality services to 99% of the population with more than 8,000 base stations.
As a part of its corporate social responsibility strategy, Nar continues to take an active part in various social projects in the country. With 24 projects within the corporate social responsibility strategy in 2021, the mobile operator is distinguished for its commitment. Over the past 5 years, the company has spent 4.3 million manats on social projects.
In order to maintain its competitive advantage in the mobile market, Nar plans to continue its customer-centric strategy, launch 27 more stores with new concepts to subscribers, further expand the network infrastructure in the liberated areas and continue to invest in ongoing social projects in 2022.